Partners Accelerate Profitability with New Customer Lifecycle Incentives from VMwareDate : 22 Mar 2021
“At VMware, we are committed to continuously evolving our partner program to adapt to industry demands and customer expectations,” said
VMware’s Customer Lifecycle Incentives provides partners with more opportunities to leverage unique skills and deliver value across the entire customer lifecycle, especially as customer goals become more complex and fluctuate quickly. It provides support across all routes to market to develop sustainable channel partnerships.
VMware’s robust, diverse partner ecosystem gives partners the ability to drive strategic and SaaS-driven partner engagement with business models to accommodate all types of partners. It also offers a differentiated technology stack that builds a digital foundation to meet developers’ needs. For the first time, these new offerings also provide increased opportunities for Services only Partners to participate in incentive programs.
New Incentive Offerings Include:
Technical Assessments– Designed to recognize the value in assessing a customer’s environment to address key business outcomes, the Technical Assessment Incentive empowers partners to identify key
VMwaresolutions to solve customer challenges. Examples of technical assessments could include delivering recommendations on applications, optimizing server workload and virtualization usage, providing a list of applications that could be modernized, or creating a migration readiness and implementation plan.
Proof of Concept – This incentive will reward
VMwarepartners that deliver proof of concept through a workshop, onboarding the customer, or through use-case implementation, demonstration and evaluation. It can be exercised by both transacting and non-transacting partners and will determine the feasibility of the idea or verify that the idea will function as envisioned.
Partner-to-Partner Accelerator – The Partner-to-Partner Accelerator rewards “Sell Through” partners who identify opportunities, book eligible orders, and hand off to the “Orchestrate With” partners to activate the solution and facilitate consumption of
VMwareservices. This allows customers to purchase through their usual reseller and receive services from a specialized “services only” best of breed partners.
Partner Perspectives on the News
“The new Customer Lifecycle Incentive offerings provide tremendous opportunities for growth for our business by helping to reward the full capabilities we deliver to our customers for SaaS transformation and modernization,” said
“VMware’s launch of the new Customer Lifecycle Incentives is an innovative move, tightly aligning the needs of organizations today with
“Over the last year we have increased our investment to align more strategically with
“The new Customer Lifecycle Incentive offerings reflect strong feedback from the partner community and enable us to grow our business in profitable ways. Our long-standing partnership with