February 16, 2012

Socialcast Makes Employee Recognition as Easy as Giving Thanks

New "Thanks" Functionality Promotes Productivity and Organizational Excellence With Customizable Accolades for Employee Performance, Results

SAN FRANCISCO, CA -- (MARKET WIRE) -- 02/16/12 -- Socialcast by VMware (NYSE: VMW) today announced the ability to customize Thanks -- a premium feature that lets companies using its enterprise collaboration software recognize employees and increase employee engagement. Socialcast Thanks™ allows employees to instantly provide peer recognition within their enterprise social network, making work a more rewarding experience.

Socialcast Thanks allows companies to create icons that best reflect the unique aspects of their culture, making it easy to recognize employees and provide instant feedback in a tangible, and measurable way. For large enterprises with established company traditions, preserving existing employee recognition programs is especially important as they introduce social tools into the culture. Socialcast Thanks now seamlessly integrates into existing internal communications infrastructure, and complements efforts aimed at improving employee morale and job satisfaction.

Socialcast Thanks encourages recognition across all levels of the organization not just senior staff or top performers, acknowledging that the daily contributions made by employees culminate in the achievement of major goals. Using the feature, customers can easily brand and promote what is important to management and reinforce core values of the company. The impact of instant, in-context recognition creates a greater sense of purpose, alignment to goals and motivates employees across the organization at all levels, strengthening the company culture.

Now, with Socialcast Thanks:

  • Employees can send Thanks by selecting from a custom library of badges where Thanks are created and made available by the company.
  • Custom Thanks badges can be enabled by anyone designated as a Thanks administrator.

"We continually look for ways to leverage the social graph to improve employee productivity and satisfaction," said Tim Young, Vice President of Social Enterprise for VMware. "Last year in the process of analyzing community behavior, we noticed that people were using hash tags in the company stream to publicly recognize co-workers. We polled our product, design, and internal user psychology teams and Socialcast Thanks emerged. There is a significant body of research indicating that expressing gratitude at work delivers bottom line results. Our goal is to provide our customers with a simple, fun, yet powerful way to publicly recognize the contributions people make every day that drive the business forward."

Additional Resources:
Read more about Socialcast's custom Thanks feature on the Socialcast blog
See an infographic on the power of employee recognition in the enterprise
Follow Socialcast on Facebook and/or Twitter @Socialcast

About Socialcast:
Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. For more information visit www.socialcast.com or call 1-888-779-3220.

Socialcast and Socialcast Thanks are registered trademarks of Socialcast, Inc., that may be registered in some jurisdictions. All other trademarks used are the property of their respective owner

Media Contact:

Dan Wire

VMware

wired@vmware.com

415-685-3132



Source: VMware, Inc.

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